Auto Strassenverkehr

It doesn¿t get any clearer than this: AUTOStraßenverkehr
With its objectivity and clarity of structure, AUTOStraßenverkehr brings order into the dynamic car market, creating transparency all round and giving clear recommendations. In concise, comprehensible terms, AUTOStraßenverkehr outlines significant trends, heralds upcoming developments and delivers up-to-date product information through individual, comparison and endurance tests. Value-for-money is the main emphasis throughout. Tips on important service topics such as insurance, finance, running costs and the pre-owned market enable real savings to be made. The focus is always to bring out the greatest possible practical value for the private car owner.

AUTOStraßenverkehr readers pursue a broad spectrum of interests. They consider themselves not so much car enthusiasts as car users who want to know more. Private car buyers constitute the principal target group of the magazine. When it comes to making a buying decision, good value for money is the highest priority for them. Although the readers are open to new products, their consumer behaviour tends to be directed more from the head than the heart.